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The latest beer news from MillerCoors

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    “Dude, that beer-wine hybrid is friggin’ awesome!” That’s one of the first things I heard when I walked into the American Beer Classics this past weekend. The guy was talking about Impulse, one of 12 products we had on tap during the event. When I got there, I was instantly struck by the smell of […]

    The post Field of Beer Dreams at the American Beer Classics appeared first on MillerCoors Behind the Beer.


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    Tenth and Blake Homebrewing Contest

    Since the inception of Tenth and Blake, we’ve integrated homebrewing into our education. It’s used as a teaching tool in our Beer Merchant classes, on corporate campuses for education and team building activities, and also as a tool in the field for special events and distributor interaction. We’ve taken this hobby to the next level with […]

    The post The 3rd Annual Tenth and Blake Homebrewing Contest appeared first on MillerCoors Behind the Beer.


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    Lisa ZImmer job

    Some of the work perks at a beer company seem obvious. Like free beer. But here’s one benefit that’s extra special — a brewing lab to use at your leisure. On the third floor of MillerCoors headquarters in Chicago is one of the sweetest homebrew setups around. It’s equipped with a commercial double boiler, a […]

    The post This woman may have the coolest job in beer appeared first on MillerCoors Behind the Beer.


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    Athens, Georgia, lies just 72 miles east of Atlanta. This charming college town is anchored by the University of Georgia and a storied music scene; both R.E.M. and the B-52s hail from Athens. There is also a growing beer culture, thanks in large part to Terrapin Beer Company. Founded in 2002, Terrapin moved into its […]

    The post Terrapin Beer Company: at home in Athens, Georgia appeared first on MillerCoors Behind the Beer.


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    Oregon’s Hop Valley Brewing Co. continues an impressive surge even as overall craft volume in the Pacific Northwest region has declined. The Eugene-based brewery, which sold a majority stake to MillerCoors in September 2016, has grown sales dollars by 34.5 percent and volume by 33.9 percent year-to-date through Sept. 9, according to Nielsen. While some […]

    The post With sales surging, Hop Valley bucks trend in Pacific Northwest appeared first on MillerCoors Behind the Beer.


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    The Brewers Association, the trade group behind the Great American Beer Festival, today launched a tongue-in-cheek marketing ploy to crowdfund a $213 billion takeover of the world’s largest brewer, Anheuser-Busch InBev. The Denver-based group, of which MillerCoors is a member, is calling the campaign “Take Craft Back,” though the group does not make clear how, […]

    The post About that Brewers Association approach to buy AB-InBev appeared first on MillerCoors Behind the Beer.


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    While craft beer remains one of the consistent bright spots in an industry stuck in decline, the rapid growth during its boom is showing signs of fraying. Case volume in the craft segment is up 2.2 percent year-to-date, according to Nielsen all-outlet data. But it was down a tenth of a point in the most-recent […]

    The post Here’s the playbook for craft brewers to survive a shakeout appeared first on MillerCoors Behind the Beer.


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    For the past year or so, a growing number of craft brewers moved into larger pack sizes with more-sessionable beers, dropping prices along the way. Now here come the lower-priced craft lagers. Two Michigan breweries are releasing 15-packs of light lagers, each priced below $16 suggested retail, according to Beer Marketers Insights (subscription required.) Founders […]

    The post Craft brewers march into the mainstream appeared first on MillerCoors Behind the Beer.


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    MillerCoors plans its biggest investment yet in Italian import brand Peroni Nastro Azzurro for 2018, aiming to capture a bigger piece of a market moving toward pricier beer. Peroni, an easy-drinking Euro pale lager, is riding a wave of momentum this year, helped by the widespread debut of its stylish white, 11.2-oz. slim cans. Sales […]

    The post MillerCoors plans big investment in Peroni, its easy-drinking Italian import appeared first on MillerCoors Behind the Beer.


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    As craft beer enters a period of slower growth, a growing cadre of analysts and industry observers expect the industry’s ongoing consolidation to accelerate. It’s business 101: Fragmented industries consolidate. And there aren’t many industries more fragmented right now than craft beer. There are nearly 6,000 U.S. craft breweries today, up from 1,460 a decade […]

    The post Slower growth in craft likely to spur consolidation appeared first on MillerCoors Behind the Beer.


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    As the number of local taprooms and brew pubs continues to grow, so does the number of legal-age drinkers bypassing their traditional neighborhood bars. Total on-premise traffic fell 3.6 percent in 2017, according to data analyzed by MillerCoors. Even more troublesome: In five major U.S. cities (Denver, San Diego, Seattle, Phoenix and Detroit), between 79 […]

    The post Brewery taproom visits dragging down the corner bar appeared first on MillerCoors Behind the Beer.


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    A flurry of activity over the last few months raises the question that many in the beer industry have long asked: Has the craft reckoning begun? While last year was a rough year for brewers of all sizes, the slowdown in craft was particularly pronounced, especially among larger regional and national craft brewers. Though craft […]

    The post Is this the beginning of the craft beer shakeout? appeared first on MillerCoors Behind the Beer.


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    Ten years ago Pete Coors carved an experimental brew house out of the gargantuan Coors complex in Golden, Colo., hoping to inspire a new spirit of innovation at the 135-year-old company he helmed. That brewery has thrived by following its own path. And now his son is taking the reins to guide it to its […]

    The post Primed for growth, AC Golden Brewing names David Coors president appeared first on MillerCoors Behind the Beer.


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    Amid slowing growth across the craft segment, a growing cadre of craft brewers are supplementing their lineup of IPAs with a style of beer the industry once derided: light lagers. Hoping to corral a piece of the giant market they’ve long avoided, brewers are rolling out their takes on what has long been the public’s […]

    The post Can craft light lagers break through? appeared first on MillerCoors Behind the Beer.


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    Dustin Watts, the longtime vice president of marketing and sales at Terrapin Beer Co., today was named president of the Athens, Ga.-based brewery, effective Sept. 1. Watts, 37, joined the brewery in 2003 as its second employee, and has helped guide it through an era of massive change, growth and expansion that included its sale to MillerCoors. […]

    The post Dustin Watts, Terrapin’s second employee, promoted to brewery president appeared first on MillerCoors Behind the Beer.


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    Revolver Brewing expects its move into cans will help carry the summer. Fourteen weeks after launching its revamped core lineup in cans, the Granbury, Texas-based brewery continues to build momentum, up more than 20 percent year-to-date through May 27. And while the early returns have co-founder Rhett Keisler and his team “optimistic and pretty excited,” […]

    The post Revolver Brewing’s move to cans expected to boost summer sales appeared first on MillerCoors Behind the Beer.


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    Molson Coors this morning said it has acquired Clearly Kombucha, a Fairfield, Calif.-based beverage maker with distribution in California, Colorado, Texas, Washington, Oregon and Montana. The deal closed June 1. Terms were not disclosed. Clearly Kombucha, which makes six flavors of non-alcohol fermented tea beverages, will become part of the Molson Coors U.S. business, MillerCoors, […]

    The post Molson Coors acquires Clearly Kombucha appeared first on MillerCoors Behind the Beer.


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    Peroni Nastro Azurro is partnering with Martone Cycling Co. on a co-branded luxury bicycle that will anchor retail displays nationwide and be given away during a sweepstakes through the summer. The first of about 1,000 of the $895 custom bikes began rolling out last month and are slated to remain centerpieces of retail floor displays […]

    The post With Martone partnership, Peroni bolsters its premium positioning appeared first on MillerCoors Behind the Beer.


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    As the number of local taprooms and brew pubs continues to grow, so does the number of legal-age drinkers bypassing their traditional neighborhood bars. Total on-premise traffic fell 3.6 percent in 2017, according to data analyzed by MillerCoors. Even more troublesome: In five major U.S. cities (Denver, San Diego, Seattle, Phoenix and Detroit), between 79 […]

    The post Brewery taproom visits dragging down the corner bar appeared first on MillerCoors Behind the Beer.


    0 0

    A flurry of activity over the last few months raises the question that many in the beer industry have long asked: Has the craft reckoning begun? While last year was a rough year for brewers of all sizes, the slowdown in craft was particularly pronounced, especially among larger regional and national craft brewers. Though craft […]

    The post Is this the beginning of the craft beer shakeout? appeared first on MillerCoors Behind the Beer.


(Page 1) | 2 | newer