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The latest beer news from MillerCoors
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    Amid slowing growth across the craft segment, a growing cadre of craft brewers are supplementing their lineup of IPAs with a style of beer the industry once derided: light lagers. Hoping to corral a piece of the giant market they’ve long avoided, brewers are rolling out their takes on what has long been the public’s […]

    The post Can craft light lagers break through? appeared first on MillerCoors Behind the Beer.


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    Dustin Watts, the longtime vice president of marketing and sales at Terrapin Beer Co., today was named president of the Athens, Ga.-based brewery, effective Sept. 1. Watts, 37, joined the brewery in 2003 as its second employee, and has helped guide it through an era of massive change, growth and expansion that included its sale to MillerCoors. […]

    The post Dustin Watts, Terrapin’s second employee, promoted to brewery president appeared first on MillerCoors Behind the Beer.


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    Revolver Brewing expects its move into cans will help carry the summer. Fourteen weeks after launching its revamped core lineup in cans, the Granbury, Texas-based brewery continues to build momentum, up more than 20 percent year-to-date through May 27. And while the early returns have co-founder Rhett Keisler and his team “optimistic and pretty excited,” […]

    The post Revolver Brewing’s move to cans expected to boost summer sales appeared first on MillerCoors Behind the Beer.


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    Molson Coors this morning said it has acquired Clearly Kombucha, a Fairfield, Calif.-based beverage maker with distribution in California, Colorado, Texas, Washington, Oregon and Montana. The deal closed June 1. Terms were not disclosed. Clearly Kombucha, which makes six flavors of non-alcohol fermented tea beverages, will become part of the Molson Coors U.S. business, MillerCoors, […]

    The post Molson Coors acquires Clearly Kombucha appeared first on MillerCoors Behind the Beer.


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    Peroni Nastro Azurro is partnering with Martone Cycling Co. on a co-branded luxury bicycle that will anchor retail displays nationwide and be given away during a sweepstakes through the summer. The first of about 1,000 of the $895 custom bikes began rolling out last month and are slated to remain centerpieces of retail floor displays […]

    The post With Martone partnership, Peroni bolsters its premium positioning appeared first on MillerCoors Behind the Beer.


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    In 2005, Miller Brewing Co. planted a small seed: an above-premium Italian import brand positioned as a luxury beer and available only in certain major U.S. markets. Miller (and then MillerCoors) took a measured, deliberate approach with Peroni Nastro Azzurro, an easy-drinking Euro pale lager, allowing it to spread organically throughout the country. Thirteen years […]

    The post Fast-growing Peroni outpacing European imports appeared first on MillerCoors Behind the Beer.


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    Saint Archer early next year will test a new craft light lager in four markets with the intent to eventually take the brand national. If successful in test markets, Saint Archer Gold, a Helles-inspired lager, would be the San Diego-based brewery’s first nationally distributed beer. The beer, at 95 calories and 2.6 grams of carbohydrates […]

    The post Saint Archer to test craft light lager in four markets in prep for national launch appeared first on MillerCoors Behind the Beer.


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    It’s no secret 2018 has been unkind to the beer business, and MillerCoors has not been spared. The company is looking to turn the page on what turned out to be a more challenging than expected year. “We’re not happy that we didn’t hit our targets,” MillerCoors Chief Communications Officer Pete Marino told Behind The […]

    The post The MillerCoors blueprint to get to growth leans on light lagers and growing above-premium appeared first on MillerCoors Behind the Beer.