Molson Coors this morning said it has acquired Clearly Kombucha, a Fairfield, Calif.-based beverage maker with distribution in California, Colorado, Texas, Washington, Oregon and Montana. The deal closed June 1. Terms were not disclosed. Clearly Kombucha, which makes six flavors of non-alcohol fermented tea beverages, will become part of the Molson Coors U.S. business, MillerCoors, […]
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Peroni Nastro Azurro is partnering with Martone Cycling Co. on a co-branded luxury bicycle that will anchor retail displays nationwide and be given away during a sweepstakes through the summer. The first of about 1,000 of the $895 custom bikes began rolling out last month and are slated to remain centerpieces of retail floor displays […]
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In 2005, Miller Brewing Co. planted a small seed: an above-premium Italian import brand positioned as a luxury beer and available only in certain major U.S. markets. Miller (and then MillerCoors) took a measured, deliberate approach with Peroni Nastro Azzurro, an easy-drinking Euro pale lager, allowing it to spread organically throughout the country. Thirteen years […]
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Saint Archer early next year will test a new craft light lager in four markets with the intent to eventually take the brand national. If successful in test markets, Saint Archer Gold, a Helles-inspired lager, would be the San Diego-based brewery’s first nationally distributed beer. The beer, at 95 calories and 2.6 grams of carbohydrates […]
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It’s no secret 2018 has been unkind to the beer business, and MillerCoors has not been spared. The company is looking to turn the page on what turned out to be a more challenging than expected year. “We’re not happy that we didn’t hit our targets,” MillerCoors Chief Communications Officer Pete Marino told Behind The […]
The post The MillerCoors blueprint to get to growth leans on light lagers and growing above-premium appeared first on MillerCoors Behind the Beer.
Four MillerCoors breweries are participating in the largest charitable collaboration ever among the nation’s brewers to aid those affected by the Camp Fire in Northern California, the deadliest in the state’s history. Blue Moon, Saint Archer, Terrapin and Hop Valley are among 1,276 brewers as of late Friday to sign on to brew an IPA […]
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The fastest-growing European import of 2018 is shooting for an even bigger 2019. After more than a decade of building momentum in select markets, Peroni Nastro Azzurro this year for the first time is going national with an all-out marketing campaign complete with high-profile television spots, partnerships and print media. The easy-drinking Italian import, which […]
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Saint Archer Gold, a new craft light lager, is making its debut this week in Austin, Texas; Charlotte, N.C.; Indianapolis and Arizona. Those four markets will serve as testing grounds for the Helles-style lager, which represents one of MillerCoors’ top candidates to grow its portfolio in the above-premium segment, one of the hottest spaces in […]
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